Client: YouTube
Agency: Optimist
The Gist: Hundreds of Canada’s top advertisers and agencies attended the Toronto event, the annual event showcasing the best of YouTube. With a little help from special guests George Stroumboulopoulos and YouTube Creator Laura Vitale, a packed lineup of musical talent and a special hello from James Corden, we put the spotlight on the massive Canadian audience and what’s next for YouTube. Everyone is Watching YouTube, the big headline from the night is that everyone is watching YouTube. Across all ages, across all regions, across all walks of life - YouTube is where Canada turns for video content.
